1. The Challenge
Kick off with the briefing.
Clearly articulate the problem and project goals—no guesswork allowed.
2. Understand
Let the heart lead.
Empathize with users, research the context, and uncover insights.
3. Define
Time for the brain to shine.
Extract findings, identify opportunities, and set design direction—what and why.
4. Ideate
Creativity unleashed.
Explore ideas through sketches, moodboards, and quick prototypes.
5. Iterate
Fail fast, learn fast.
Build, test, and refine ideas based on real feedback before final design.
6. Final Design
Where brain and heart converge.
Polish the solution, prepare assets, and ensure a smooth handoff.