Hi! I'm LAIA G, a product designer

I’m a passionate and versatile creative who believes that great design lives at the intersection of empathy, beauty, purpose, and logic — and my goal is to craft meaningful digital and physical experiences that connect user needs with business goals.

With a background in Marketing and Art Direction, I bring a holistic perspective to every project. My approach merges visual storytelling with user-centered thinking, ensuring every solution is not only striking, but also intuitive and effective.

What I do best

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UX/UI Design

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Graphic Design & Branding

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Video & Photo Editing

Currently exploring

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HTML, CSS & JavaScript

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Motion graphics

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3D Rendering

LAIA G Image

My design process

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1. The Challenge

Kick off with the briefing.

Clearly articulate the problem and project goals—no guesswork allowed.

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2. Understand

Let the heart lead.

Empathize with users, research the context, and uncover insights.

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3. Define

Time for the brain to shine.

Extract findings, identify opportunities, and set design direction—what and why.

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4. Ideate

Creativity unleashed.

Explore ideas through sketches, moodboards, and quick prototypes.

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5. Iterate

Fail fast, learn fast.

Build, test, and refine ideas based on real feedback before final design.

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6. Final Design

Where brain and heart converge.

Polish the solution, prepare assets, and ensure a smooth handoff.